Andy Tyne – Hertfordshire-based marketing consultant

I’m a context guy
I started life as a copywriter, migrated into account management and ended up running complex multi-million pound national, pan-European and global B2B accounts at London ad agencies. I went solo as RGT in 2006.

I was schooled to be a problem-solver, to assess tasks from every possible angle/perspective in order to identify the real problems – and to develop elegant and meaningful ways to address them. I’m naturally inquisitive and will be endlessly curious about all things relating to your business – to ensure your marketing communications are both impactful and persuasive (+ honest, decent, legal and true). The objective is always to enhance sales.

Marketing points everything in the right direction, advertising gets you noticed.

“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks…” (Leo Burnett)

It began in the 1980s
Imagine how good you’d be at something if you did it every day since 1986. I’ve seen and learned a lot over the last 35-odd years, and worked across a wide range of business sectors and for a wide range of big brands such as Xerox, Panasonic, Santander, GCI (Alaska), Vauxhall, Tena and O2 – and dozens of B2B brands in between.

I’ve come to recognise that my background and experience means that I’m well placed to offer a distinctly valuable range of services – combining strategic planning and creative thinking, together with copywriting skills and client-facing credibility. And I’m told that that’s a rare and valuable thing.

Here’s how it works
Since 2006 I have worked as an ‘additional brain’, or have been parachuted into senior management roles at marketing agencies to steer a project or client through tricky waters – but I’ve also worked direct with clients to ensure that they get the very best out of their marketing support too.

I ask the difficult questions, I challenge assumptions and I get to the heart of the matter. It’s the only way to make a genuinely positive difference. But I’m equally happy to work in the shadows, or be completely client-facing – whatever you need.

My job is to create an environment to help sales
There is no ego and there are no ‘off-the-shelf’ or lazy ‘easy-fixes’ – I find what actually needs to be done and/or communicated, and help you make sure positive changes are made in a rational, charming and logical fashion. That’s it.

Always remember:

‘A flower is a weed with an advertising budget…’ (Rory Sutherland)