You can’t have content without context
You’ll naturally want to know about my background and experience, and why I might be really useful asset to your business
A bit of background
I got my first ad agency job in 1986.
Over the course of my agency career I worked in both creative and account management roles – from copywriter to client services director. I even spent a year running an agency ‘implant’ team at a client’s head office.
During that time I was exposed to (and am fully conversant in) a wide range of agency disciplines – including the black arts of strategy/planning, data management, and digital media.
I can write copy, presentations, ghost-write blogs, develop a content plan – but my favourite thing to do is prepare coherent communication strategies, and generate creative and copy briefs that will both focus and liberate an agency’s creative department.
I’m an all-rounder, a team player, and a good guy to have in the equation.
My industry experience:
I’ve worked in a wide range of industries – Automotive, IT, Broadcast, Telecoms, FMCG, Educational, Banking, Consumer Electronics, Industrial and Healthcare – and with an extraordinary range of B2C and B2B brands.
Some brands I’ve worked with:
Xerox, Alcatel, O2, Seagate, Bodyform, Panasonic, Lucas Automotive, NDS, Royal Veterinary College, NEC, Renault Trucks, Trimoco Vehicle Leasing, Smiths Industries, Mercedes-Benz, GCI (Alaska), Tena, Technics, Motability, Three Ireland, Panasonic Batteries, Tena For Men, Vauxhall, Hostelling International, Nissan, VWFS, Santander.
