
Marketing-related things I think we should all know, be aware of, consider carefully, learn from, and/or have a new perspective of.
A collection of topical marketing-related thoughts and observations, from someone who’s been in the business since 1986. All content and opinions are my own.


Can a brand be bland?
23rd January 2020
Trust me, I’m in marketing
10th December 2019
How to have good ideas
8th November 2019
The persistence of analogue in a digital world
1st October 2019
The message hierarchy
12th September 2019
Why is Kit Kat such an iconic brand?
26th July 2019
Never sell sausages
5th June 2019
CX and UX – Giving your website a good rinse
7th May 2019