Marketing-related things I think we should all know, be aware of, consider carefully, learn from, and/or have a new perspective of.
A collection of topical marketing-related thoughts and observations, from someone who’s been in the business since 1986. All content and opinions are my own.
Can a brand be bland?
23rd January 2020
Trust me, I’m in marketing
10th December 2019
How to have good ideas
8th November 2019
The persistence of analogue in a digital world
1st October 2019
The message hierarchy
12th September 2019Why is Kit Kat such an iconic brand?
26th July 2019
Never sell sausages
5th June 2019
CX and UX – Giving your website a good rinse
7th May 2019