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Category: Uncategorised

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Effective advertising

Brand perception – Mother knows best

12th March 2020
brand obsessions

Can a brand be bland?

23rd January 2020
Marketing experience matters

Trust me, I’m in marketing

10th December 2019
Creativity

How to have good ideas

8th November 2019
Marketing can learn for the past

The persistence of analogue in a digital world

1st October 2019
Keep advertising messages simple

The message hierarchy

12th September 2019
How to develop a brand

Why is Kit Kat such an iconic brand?

26th July 2019
Seeking out your ideal marketing proposition

Never sell sausages

5th June 2019
Websites are employees

CX and UX – Giving your website a good rinse

7th May 2019
Advertising language is important

Clarity is KING

25th April 2019
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