Why is Kit Kat such an iconic brand?
Brand longevity
Did you ever wonder about how that happens?
Well, part of the reason comes from the fact that, having only launched the Kit Kat brand in 1937, Rowntree made the seemingly brave decision to continue promoting it during World War Two – positioning Kit Kat as a valuable wartime foodstuff with the slogan ‘…what active people need…’.
And the rest is history.
The truth is that tough times actually present great
opportunities for enlightened brands. As your rivals rein back
their marketing spend you can win greater market share, and a
quality product can always maintain that position when the good
times return.
That’s true if you’re selling cough sweets, industrial fasteners,
light bulbs, content management software or real ale. Now is the
time to exploit opportunities. Now is the time for intelligent
marketing.